Untangling CRM after acquisition-led growth
Acquisition-led growth creates opportunity. But it also creates commercial drag when the operating model underneath does not keep up. This is a practical guide to turning fragmented data, in...
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Clear thinking for commercial change.
Practical perspectives on commercial architecture, operating change, and the systems that enable both.
Platform-native AI or horizontal AI?
AI has been moving into the platforms where work happens. HubSpot has Breeze. Salesforce has Agentforce. Microsoft has Copilot. CRM, marketing automation, service, data, and productivity pla...